Strategic design with our feet on the ground
Fundamental - logo
We assist businesses to improve their plans and operations with a human-centric mindset. We design products, services, and systems.
Bringing research, strategy and business design together
research | space next door

Understanding a demanding Asian market

We worked for a next-gen storage service to adapt their services to Japan. By researching the competitive landscape and talking to actual Japanese users we helped to offer a unique service and digital experience.

Characters walking with boxes
strategy | kamMeko

Blockchain strategy for a Japanese startup

We analyzed the potential scenarios and use cases for a sustainability startup to take benefit from blockchain technology.

Kammeko mobile screenshots
New venture | Inspide

The foundations of a new digital wizard

We helped strategize a challenger geo-intelligence company. From finding its product-market fit to helping build the brand, operations, and company roadmap.

Portall project banner
Value proposition | NTT AW3D

Bringing clarity to satellite geo-data services

We took part in assisting Japan's NTT space imagery filial to find their true, differentiated voice in an overly complex market. Working hand in hand with their team to understand and fine-tune their positioning and messages.

Satellite in the sky

A distributed team across the globe

Team location in world map - Madrid, London, Bangkok, Beijing, Taipei, Tokyo

New business

Fundamental Design Consulting S.L.